Multi-disciplinary, hands-on creative director with over 15 years professional experience. A proven leader of varied teams at agencies and in-house. Innovative and strategic in thinking, an expert in revitalizing brands and developing initiatives to reach target markets. Specializing in luxury lifestyle, fashion, beauty and technology sectors with a deep understanding of diverse markets, Asia, Europe and US. Relations with top creative talents. Recognized as a dependable and personable creative.
Studio Pak
Creative Director / New York NY
Design studio with a focus in the lifestyle, fashion, beauty, and tech industries.
James Beard Foundation - Produced and directed a video series featuring world-renowned chefs at the James Beard House NYC for special dinner events.
Curacity - Branding and site design for startup hospitality technology company.
UniWorld Group Inc. (UWG) - Art direction, branding, storyboarding, OOH, print, social media for beauty client OGX hair products.
Surface Hotels - Designed an international luxury hotel booking platform including city guides and editorial in association with Surface Magazine.
RéVive Skincare - Creative lead in the rebranding initiative including luxury product packaging and identity. Responsible for all creative visual materials (2002-2006).
Tiffany & Co. - Lead creative design consultant for website redesign.
Estée Lauder / Origins - Creative design consultant for website redesign.
Shanghai Tang - Creative consultant for Hong Kong based international luxury lifestyle brand. Visual merchandising and interior design consultant for the New York flagship. Creative team leader in the redesign of the website.
Renegade - Creative consultant for websites such as: Panasonic.com and Ravenswoodwinery.com
Sara Lee Corp. - Creative consultant for Chock full o'Nuts cafe rebranding initiative, from consumer packaging to interior design.
The Knot Worldwide
Freelance Creative Director / New York NY
Senior creative consultant for multiple brands under The Knot Worldwide. Designed new branding for The Knot Worldwide (TKWW). Designed and managed marketing and advertising from web to print to social media to video.
Creative lead for The Knot Shop. Updating the overall brand experience including marketing, responsive site redesign, and extensive catalog/product photography. Including management of in-house and freelance designers.
Saks Fifth Avenue
Hudson's Bay
Freelance Art Director / New York NY
Overall rebrand of Hudson's Bay ecommerce site. Concept and design of weekly editorials, email marketing, and affiliate advertising
iCrossing
Hearst Corporation
Freelance Creative Director / New York NY
Senior Creative for new Avon campaigns, including marketing banners to social campaigns to premiere video production and post-production. Worked with client and film director to create a series of videos showcasing 3 young women that represent the new Avon as they launched their new e-commerce website.
StyleCaster Media Group
Creative Director / New York NY
Executive creative leader for all StyleCaster Media Group properties including StyleCaster.com, BeautyHigh.com, TheVivant.com, DailyMakeover.com and Makeover Solutions. StyleCaster is a disruptive media company in women's lifestyle that empowers both style enthusiasts and the brands that want to reach them.
Brand guardian of editorial sites, new product development, and partner-branded content. Manage diverse creative teams in digital product design, editorial, sales & marketing, video production, and photography. Early adopter of new technologies. Developing innovative digital responsive products in HTML5 across multiple platforms, like the innovative "try-on" experience for cosmetics, fashion accessories and hairstyles.
Ideation to production for multifaceted projects, such as: editorial fashion & beauty sites, software applications, "try-on" software design, kiosk touch screen interface, mobile applications, widget applications, social media, and comprehensive licensee projects which include clients such as Amway, Avon, Covergirl, iVillage, Lancôme, Mary Kay, Max Factor, and Rimmel London.
RéVive Skincare
Creative Director / New York NY
Global creative oversight and brand guardian of premier luxury skincare brand.
Built, managed and mentored a team of designers to create new packaging of all products, new brand identity, global advertising campaigns, and extensive marketing materials with partners such as Allure, Barneys New York, Bergdorf Goodman, Neiman Marcus, The New York Times, Saks Fifth Avenue, and W Magazine.
Strategic ideation and creation of all visual materials, working closely with established photographers and stylists. Executed focused marketing initiatives in the Chinese, Korean, and Taiwanese market.
With a deep understanding of the U.S. and Asian beauty market, helped establish RéVive as one of the top prestigious beauty brands worldwide.
Organic
Senior Designer / New York NY
Design leader of websites. Supervised team of designers. Creative leader for new business pitches.
Clients: Bank of America, Bloomingdales.com, Boo.com, CBS, Compaq, Gateway.com, Navy.com, Pricewaterhouse Coopers, Seiko, Tommy Hilfiger, West Elm, and Zagat.com.
Blue Brick Design
Senior Designer / New York NY
Design and production of graphic works including packaging, brochures, film posters, annual reports, magazine advertisements, catalogs, billboards, corporate identities, corporate presentation kits, and websites. Coordination and design of multi-media projects from pre-production through post-production including special effects and animation.
Clients: AT&T, Coach, Comedy Central, Elizabeth Arden, Estée Lauder, Good Machine, Hearst New Media, Letraset, Lion’s Gate Films, Nickelodeon, Philips Media, Warner Music, World Music Institute, VH1.
Brooklyn Academy of Music
Designer / Brooklyn NY
Design and production of the Spring Gala invitation for the opera "Hippolyte et Aricie" by Les Arts Florissants and Jean-Phillipe Rameau.
Design and production of the Next Wave Festival Gala invitation for "The Predators' Ball: Hucksters of the Soul" by Karole Armitage.
Various
Designer / New York NY
Doublespace - Design and production of ESPN 2 Media Kit, Viacom industrial ads, and M2M magazine brand identity.
Young & Rubicam - Design of 3-D packaging, sportswear graphics, corporate identity guides. Application of rebranded U.S. Postal Service identity.
Kirshenbaum & Bond - Design and production of final and presentation art. Clients included: Coach, Kenneth Cole, Guinness, and The New York Post.
Education
The American Film Institute
Center for Advanced Film & Television Studies
Los Angeles California
Directing Fellow
Pratt Institute
Brooklyn New York
BFA Communications Design